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Meet Lenny The Squid
Lenny isn't just a mascot - he's the fearless leader of the Squid movement, fighting against mortgage sharks and empowering real estate agents to take control of homebuyer relationships.
Looking for a white-labeled mortgage toolkit to drive more homebuyer leads?
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Offer your own mortgage tools and drive active buyers to your CRM
We help realtors attract more homebuyers with AI-powered mortgage and HELOC toolkits, —keeping clients in your ecosystem for future business.
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How It Works
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Select Template
Browse hundreds of mortgage tool sites white labeled to your brand
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Connect CRM
Send leads directly to your CRM
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Share Tools with Homebuyers
Share your mortgage tools on social media, online, in blogs and drive inbound leads
Here's how your buyers benefit
AI Powered Home Valuation Tool
Help buyers understand what a home is really worth -instantly. You control the valuation experience, reinforcing your local expertise with AI power behind it.
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AI Mortgage Calculators
Buyers can calculate real-time monthly payments with ease no guessing, no confusion. You become their trusted source for answers.
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Fast AI Powered Pre-Approvals
Guide your buyers to fast, reliable pre-approvals from lenders you trust - no lead-selling platforms, no spam. You protect their experience and keep the deal in your hands,
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Secure Vault For Mortgage Docs
Your buyers get a private, secure place to upload and manage their mortgage documents. You stay in the loop, and the transaction stays on track -- with no third-party interference.
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Mortgage AI Chatbot
Give your buyers 24/7 mortgage support with a personalized AI chatbot branded to you. It answers their questions, helps them get pre-approved, and positions you as the expert - all without any extra work
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Need a white-labeled mortgage toolkit that integrates with your CRM?
Here's how real estate agents benefit
More Leads
You attract buyers when they are just starting to shop for a home online.
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More Credibility
Buyers trust your professional opinion and view you an industry expert.
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More Educated Buyers
Buyers will be knowledgeable about the mortgage process, what they can afford, their current home equity and more likely to retain you as their agent
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Plans start as low as $1/month
Get your mortgage tool site live for only $1/mo. Upgrades include custom domain, and homebuyer portal.
Are you looking for a white-labeled mortgage toolkit to drive more homebuyer leads?
Protect Homebuyers From Predatory Lending Practices
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Lead Selling and Reselling
Realtors lose control of their clients when Fintech platforms intercept leads and sell them to competing agents or lenders.
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Steering Borrowers To High Fee Loans
Many Fintech platforms operate as lead aggregators, sending borrowers to the lender who pays the most, not the one who offers the best deal.
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Data Exploitation and Privacy
Fintech platforms collect massive amounts of personal data from homebuyers and use it to cross-sell other financial products.
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Undermining Realtor Client Relationships
Fintech lenders push their own "preferred agents" to homebuyers, redirecting clients away from their original realtors.
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Learn How Real Estate Agents Can Compete & Win in the Modern Marketplace
Uncover tips and strategies for realtors to offer more value to
clients and sharpen their competitive edge
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Real Estate in the Digital Age: How Technology Impacts the Home-Buying Process
Learn how technology is reshaping the home-buying journey—and how forward-thinking realtors can stay competitive, capture more clients, and thrive in a rapidly digitizing market.
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8 Reasons Agents Need a Strong Digital Presence in the Modern Real Estate Market
Discussing the main advantages of realtors embracing the digital landscape
Follow Us On Social Media
Stay up to date on latest news, educational resources, and connect with other Squids
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Join our Discord community where realtors, mortgage brokers, and industry leaders discuss
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How to stop losing clients to Fintech sharks
Winning strategies for guiding homebuyers through the mortgage process & referrals
Exclusive insights on the launch process & early access to LendSquid
A support network of like-minded realtors taking control of homebuyer relationships
Are you looking for a mortgage toolkit to drive more homebuyer leads?
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